3D Animation is one the fastest growing trend in media and entertainment industry with the release of several animation movies that are attracting huge audience. The 3D animation is widely accepted by people due to involvement of visually engaging and powerful elements.
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These 3D Animation helps in creating moving pictures in three dimensional digital environment by sequencing repeated images that simulate the motion by image showing the next image in the process filmed by camera and output to video by rendering engine. The animation includes many techniques such as illustrated animation design, isometric projection, handcraft media trends, uniting with the reality and 3D animation. In 3D animation, 3D printing has been used to develop prototypes by 3D printers to create stop motion pictures.
3D animation is increasingly demanded among game developers, designers, production houses and others. Moreover rising trend of smart classroom among many education institutes, is helping 3D animation market to grow progressively.
3D Animation Market: Drivers and Challenges
The major factor driving the adoption of 3D animation is the growing usage of 3D animation technology in various application areas. This technology had been widely used across corporate production, textile, clothing and fashion, advertisement, television, computer gaming, and publishing industries to effective offer their services to consumers.
The key challenge restraining this market is high cost of 3D animation. It has been observed that 3D animation has the wide scope in construction industry which requires customized animated solution based on industry requirement. The customized solution providers charge high cost for the solution that hinders the growth of 3D animation market in construction industry.
3D Animation Market: Segmentation
Segmentation on the basis of hardware:
Video cards and GPU
Motion Capturing Systems
Segmentation on the basis of Software:
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In August 2016, NBC Universal, a division of Comcast Corporation has acquired DreamWorks Animation SKG, Inc. This acquisition is helping NBC in television production; licensing and consumer products; location-based entertainment; and new media properties, including the company’s controlling interest in AwesomenessTV.
In July 2016, Animation school has entered into the partnership with Emile Cohl School of Art in Lyon, France. This partnership is helping both schools to develop and work on 3D animation technologies along with experts.
In December 2016, Next Animation Studio has entered into the partnership with AID-DCC a creative to provide real time based animation technology named as TomLive to users in Japan. This partnership is helping NASto reach potential clients and explore innovative ways to use Tom Live technology.
In 3D Animation market there are many vendors some of them are Corel Corporation, Intel Corporation, Adobe, Lenovo, Nvidia, Autodesk, Maxon and others.
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